Do you know how to promote a website? Do you use a massive SEO campaign that features articles, keywords, backlinks, and social media tactics? Do you pay for PPC ads and sponsored search engine results? While those are things often done to promote a website, they may not be the fastest or most reliable.
You hope the marketing of your site will promote it and help it to grow, but the level of competition on the Internet can often dash the hopes of even the most eager and dedicated business owners. You might find yourself spending weeks building a major website promotion only to see it fizzle and generate no results. It is often difficult to identify what is wrong with your efforts, and this can lead to some bad choices.
Spend Properly and the Site will Promote Itself
For instance, you might dump a lot of funds into a PPC ad campaign, but use the weakest keywords or be unable to afford truly prime spots. This will leave you with very little measurable success.
So, what can you do? You can calmly compare the types of marketing investments for the site that will promote it and generate measurable results. We already listed some of the most common methods, but we have yet to give you details about a truly optimal form of site promotion. What is it? It is targeted traffic.
How Targeted Traffic to Your Site Will Promote Success
Targeted traffic, to keep it simple, is website visitation that is accomplished by approaching people already seeking what you have to offer. It is done through the use of pop-under pages. These are actual website pages that are cued to open when an Internet user indicates interest. Thus, they want to hear what you have to offer and see your full site. They are far more likely to respond to a call for action and submit contact information as well.
So, using this method at your site will promote conversions and sales, but there is another benefit when you promote a site in this way – enhanced search engine results.
Success, in the modern world of Internet business, is often defined by numbers. Website analytics give you a good idea of how many people visit your site, how they get there, and what they do when they are at the site. Good site promotion will use analytics to determine many different things, but primary among these things is to ensure that the right amount of unique hits reach the site each day. Traditional marketing cannot guarantee any such numbers, but targeted website traffic is a guarantee of your desired number of visitors. This enables your site to get customers, but also climb ever upward in search engine results – and when you reach page one it is a sure sign of success!