Let’s face it. Spending money on anything is difficult when you run a business. Each time you must put cash into another expense, you are losing profit, and that profit is harder to come by in this day when so many consumers are tightening their belts. As a smart business owner, you have to learn when to spend money and when to cut out costs. For example, marketing is a must, but not all marketing plans are the smartest. It’s time to compare two different options: blanket advertising and targeted website traffic.

How Blanket Marketing Works

Blanket marketing is very much just what it sounds. You pay big bucks and you advertise to anybody possible. If you are advertising online, this means your ads show up all over the place, even to viewers who aren’t even looking for your product or service. While this type of marketing seems like a good idea, you need to think about a few things:

  • You will be spending a great deal of money.
  • People who aren’t interested may get frustrated with your ad and this can create a bad reputation for your business.
  • Most of your advertising will be a dead end.

When you compare blanket marketing to the option to buy targeted web traffic, you can see a big difference.

How Targeted Traffic Works

When you buy targeted traffic, you are creating a very different marketing plan that doesn’t even include advertisements. Instead, you will be spending your money to reach out to people who could really become customers, not to just everyone. When people do searches and look for certain keywords or subjects on the Internet, they will actually see your whole website in a separate window from where they have been browsing. These targeted visitors will be much more likely to become paying customers. When you choose to buy targeted web traffic, here are a few things you will gain:

  • Your money will be going specifically to the types of people who will become customers.
  • You will be spending less cash than you would through blanket marketing.
  • You aren’t using pop-ups or other ads, so you won’t be annoying viewers.

Targeted website traffic will have the best ROI since you will be much more likely to convert viewers into customers. If you spend time blanketing the Internet with advertisements, you may be wasting money on people who will never become customers. Targeted website visitors will become customers, and this is the much better choice for your business. Don’t waste any more money on marketing that won’t work. Instead, make sure your traffic is targeted so that you are using your marketing money wisely.