Many business owners hear or read the words “cheap traffic” and immediately say that they don’t want that. This is because they mistake or confuse the term with the same sort of blanket traffic that comes from low quality and low-cost PPC ads. These are meant to generate a form of cheap traffic because they are targeted to a broad and wide-ranging audience. They make no guarantees about ROI or results of any kind, and because of this, they are bargain priced.

The cheap traffic that is worthy of investment is entirely different and uses a system of “pop-under” screens that open the complete website (or whichever page the client requires). This means that cheap website traffic can result in sales, and it often does because it is much more honed and refined than other kinds of affordable traffic.

How the Best Cheap Traffic Delivers

Cheap web traffic can be created by working with a marketing firm that requires a very clear portrait or model of your desired audience. For example, a good provider of cheap traffic will ask you about your industry or the niche that applies to your business. They will discuss the geographic location of your audience, and they will want to hear some suggestions about keywords from you as well.

With this detailed idea of the type of buyers you feel are your “best bet”, they can then create a campaign guaranteed to provide you with affordable and cheap site traffic. This is still targeted traffic, and that means it is going to result in more buyers, business growth, and even more.

What Even the Cheapest Website Traffic Can Do

Even the most affordable traffic of this kind can also do two very impressive things:

  1. It can show you any holes or weaknesses in your sales funnel or website design; and
  2. It can help to constantly lift your rank in search engine results.

Let’s consider that first item. When you work with a firm supplying cheap traffic they are going to give you tools to analyze the outcome of the campaigns. With these tools, you can examine how each visitor behaved, and this often shows a website owner where their weak spots are, and they can then amend them.

The second issue – improved place in search engine results – is incredibly important, and something that is almost guaranteed when cheap traffic is used. This is because it opens the actual website. It is not a “pop-up” ad or some vague path to the website, and that means that each hit is seen and counted by search engine indexing “bots”. They will document all of the visits, give the site more and more authority in its subject area, and begin putting it higher in the results when specific terms are used.