When you read articles about how to run a successful online business, everyone will tell you the same thing: you need to drive traffic to a website. However, they may not explain why or what will happen when you do. They just give commands. Before you make a business decision, you have to think things through carefully. You need to understand what actually will happen when you drive traffic to your website so that you can see just why it is so imperative.
It Begins With Bigger Numbers
From the moment that you make the purchase and start driving traffic to your website, numbers will go up. Depending on what you purchased, you can expect hundreds or even thousands of new site hits on a daily basis. Those kinds of numbers are important.
One thing that you may not know is that search engines look at site views. Any website that has a steady flow of views will actually get a positive boost in search engine rankings. There are many other factors that go into those rankings, so you do have to think of other things, but getting extra traffic is a good start.
Numbers Turn Into Customers
What is the number one thing your business needs to function and be successful? Your answer should be the customer. Obviously, nothing will matter about your company if you don’t have customers. This is the main reason for choosing to drive traffic to your website. If you have a quality product or service and you present your business in the best way, you can turn your traffic into customers.
Compare the numbers. Right now, how many views do you get to your page daily? For the sake of this discussion, let’s say you get 90 views a day. Now, how many of those views turn into customers? Perhaps the number is 5%, which would mean you get about five customers a day. Now, what would happen if you drive traffic to a website? Those numbers would change drastically. If you have 1,000 views and you still have a 5% conversion rate, then you now have 50 customers a day. This is a big change in numbers and it can mean an even bigger change in business.
When you drive traffic to your website, what will actually happen? To begin with, your numbers will go up, and that can help with a few different things. You will move up in the search engine rankings. Additionally, you will be able to build a much stronger customer base, which is the most important factor in any business decision that you make. You need new business, and you need site viewers to get those customers.