Have you heard about pop-under pages? These are one of the latest, and best, innovations to appear in the world of online marketing. To explain them as simply as possible; they are actual websites that open when an Internet user does a search and clicks on certain results or pages, and they are not pop-up ads in any way. Their goal is to create targeted website traffic and to help websites succeed in many ways.
What is so great about targeted website traffic is that it is indeed “targeted”. This means that the firm that decides to buy targeted web traffic defines the various aspects of that traffic. Where it comes from, what keywords it will use, and what industry or niche it is specifically – these are the factors used to create targeted traffic. By getting so specific, it allows the business that is buying targeted website traffic to receive the best results.
What Happens with Targeted Website Visitors
There are two ways that you get targeted website traffic – as “conversions” and as “visitors”. The conversions are the folks who actually take action and begin purchasing or providing a website with contact details. In other words, they become a customer. There are also the visitors who take a look around, but who don’t follow through with a buy or any sort of exchange of data.
The good news about both kinds of targeted website traffic is that they always create some sort of benefit for the website. Obviously, those who become conversions will be rewarding the firm that decided to buy targeted traffic with their actual business. Both groups (targeted visitors and buyers) will also provide firms with an improved standing in search engine results.
How Targeted Web Site Traffic Improves Ratings
When a firm decides to use targeted web traffic, it is not the same as a classic advertising campaign. Rather than opening an ad, a landing page, or a link to a sales page, traffic targeted actually opens the firm’s website. This is read by search engines as a unique and valid hit at the site. This creates a positive influence in the way that the search engines rank the site, and this brings with it an increase in the position of the site on all search engine results pages.
This means that the use of targeted website traffic and the pop-under page system will always provide valid and potential paying customers, but it also means that the reputation and rank of the site are increased too. Over time, this means that it will not be only the purchased traffic but also the organic traffic that makes its way to the site, and all of this leads to the ultimate success of the site or business.